About Me
Nick Scarpino |
Professionally, I'm SVP of Marketing & Off-Premise Dining at Portillo's. Prior to joining Portillo’s as the company’s first ever Marketing employee, I worked in digital advertising at Google. My first job at Portillo’s was as a cashier for the brand while in high school. I have a Bachelor's degree in Marketing from Notre Dame and a Master's degree in Integrated Marketing Communications from Northwestern. My favorite menu item at Portillo’s is the Italian Beef n’ Cheddar Croissant. You haven’t lived until you’ve tried one.
At home, I'm a husband, twin, and a dad to four awesome kids. I've written two books and done a TEDx talk. I'm never done learning. These thoughts are obviously my own. Enjoy the blog.
Nick, I'm with the tech research firm IDC. You can check us out at idc.com and see my LinkedIn profile. I read your quote and strategy in the Journal. I am writing about how firms, including restaurants, can better engage customers and deliver a great customer experience. I didn't want to get too technical, but wanted to understand the process of developing your app (and driver network), what input you got from customers, and how you expect to be relevant (loyalty program?) to your customers. Let me know when you might have 30 minutes to talk. mschrutt@idc.com.
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