Hey Marketers, Get Your Priorities Straight

I'm thrilled to announce that my first book is now available in paperback and eBook! Here's where you can get it:
  • Amazon.com – to get a paperback copy
  • Search an eBook store for the book (Kindle, Apple iBook, Nook, Google Play, and Vook)
  • Free PDF (based on the print version)
  • Infographic based on chapter six of the book
I invite you to consider leaving a review of the book wherever you acquired it. If you downloaded the PDF, I ask that you please write a review of it on Amazon — it's the least you can do for a free book, right?!

#marketingpriorities
Join the conversation about setting marketing priorities by using #marketingpriorities on your preferred social networks. Share the marketing tactics you’ve prioritized and those you’ve decided to skip. If you read my book and share it with a friend, I'd love to give you a free button. Just let me know.

Independent Reviews
If you're looking to give a review of the book on your own media channel, here are the basics of my book; use any of these resources as you'd like: 
  • Title: Hey Marketers, Get Your Priorities Straight
  • Subtitle: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits
  • Written by: Nick Scarpino
  • Foreword by: Avinash Kaushik
  • Self-Published by: Little Shoe Publishing
  • Printed by: CreateSpace, a DBA of On-Demand Publishing, LLC 
  • List Prices: $12.99 (paperback) and $2.99 eBook
  • Paperback ISBN-13: 978-0-9891334-1-1
  • Paperback ISBN-10: 098913340
  • EBook ISBN-13: 978-0-9891334-1-8

Book Description
For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming.

This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.

Author Biography
Nick Scarpino works at Google, where he uses data to uncover consumer insights for marketers. In his spare time, he writes a popular marketing blog called Never a Lack of Ideas. Over the last 10+ years, Nick has had the opportunity to work in marketing at startups, small businesses, and non-profit organizations. Nick’s marketing work has earned numerous national awards for excellence.

Nick has a Bachelor’s Degree in Marketing from the University of Notre Dame and a Master’s Degree in Integrated Marketing Communications from Northwestern University.

Nick is passionate about helping companies of all sizes develop engaging marketing communication programs. Nick is also the creator, designer, and publisher of the popular family card game, What’s Wild?!.

250 Pixel Cover Image

Comments

  1. Charlie RothkopfJune 17, 2021

    Thank you so much for the information that you have shared here with all of us. You have made it easier for us...

    ReplyDelete

Post a Comment

Popular posts from this blog

Porta Potties: Hilarious Product Names

Image
I think the most entertaining product names in any one industry belong to the portable toilet industry. Porta potty names are hilarious! Here are eleven real portable toilet companies I found: The Honey Bucket Johnny on the Spot A Royal Flush Honey Do's Gotta Go Don John's Super Loo Pit Stop Pot-O-Gold Oui Oui (my favorite name) Floaters (slogan: "You Float 'm, We Tote 'm") See how much I love my readers? I researched porta potties for a long time to find these companies. You're welcome! Add This To Your To-Do List Am I right? Are porta potty names the most entertaining? Or is there another industry with even better names? It just goes to show you — sometimes the stinkier the industry, the better you'll stand out with a clever name. There's never a lack of ideas. PS If you're in the mood to see some hilarious slogans from septic tank businesses, check out this Reddit .
Read more

Only Old People Choose Butter Pecan Ice Cream

Image
Adapt or Die   Those who know me best often hear me proclaim my theory that only old people choose to eat butter pecan ice cream. Oh sure, some younger people enjoy its taste, but nobody under the age of 55 ever goes to the grocery store or Baskin Robins and buys butter pecan ice cream. The flavor is simply outdated. What does this mean for ice cream manufacturers? It means they should keep producing the flavor to satisfy current demand, but they had better create new flavors to adapt to changing tastes. That’s why they’ve created flavors like French silk and cookie dough — flavors that didn’t exist 15 years ago. In short, they adapt or die. Add This To Your To-Do List Have you taken a good look at your products or services lately? Are you still investing heavily in butter pecan ice cream and counting on it being your best seller for years to come? If so, you need to invest in innovation as quickly as possible. It could be as simple as offering new items on your menu, new s...
Read more

How to Advertise Your High School Reunion

Image
Welcome Back, Cotter Lately I’ve been spending a lot of time helping to advertise my upcoming high school reunion. For those of us who went to school before Facebook was around, this can be a challenging thing to do – especially with a graduating senior class of 900 students. Information hub. Create a website with a simple URL so that it can be easily referenced in all of your communications. Include all information about the reunion on that website – it will serve as your information hub. You will only have to update information in one place if you consistently refer your classmates to this website for information. Here’s an example . Share your URL with your school. Share the URL of your website with your high school so that they can post it on their website. School marquis. Ask to have the URL of your website placed on the marquis outside of your school for a week during the summer. Not much else goes on during the summer, anyway, so your school will probably be eager to put up ...
Read more