Never a Lack of Ideas

Happy Halloween For the past two Halloweens, I have presented my lists of the top ten and next ten brands in the United States. I would remove Angry Birds from the list (what a difference a year makes!), but I'd keep everything else the same. My previous posts describe my criteria for these lists. So, in my final installment of this series, I give you my list of top brands #21-25: 21. Corona — There are thousands of brands of beer, but the one that stands out most makes us think of sitting on a beach every time a lime is placed inside one. 22. Tostitos — Go ahead, try to name another brand of tortilla chip. There's a party in every bag. 23. Christian Louboutin — There's only one brand of shoe recognizable simply by its red sole. Louboutin even has a trademark on the red sole in the US. 24. Tiffany & Co. — Every woman wants a gift in the little blue box, and every marketer marvels at the margins Tiffany brings in compared to its competitors. 25. Linked...

Flying High The air traffic control tower in Cancun, Mexico is blanketed with an enormous Corona logo. That's such a great place for Corona to advertise — the brand has aligned itself with images of the beach for years. And Cancun is one of the most popular beach party cities in the world — especially for US college students on spring break. Corona's sponsorship got me thinking: what other brands should sponsor air traffic control towers around the world? In other words, what brands have aligned themselves with cities or destinations around the world? I came up with five ideas. Can you add more to this list? Rice a Roni — San Francisco, California Foster's Beer — Sydney, Australia Uno Pizzeria — Chicago, Illinois Coors Light — Denver, Colorado Pat's King of Steaks — Philadelphia, Pennsylvania Add This to Your To-Do List Creating a brand with a powerful association with a specific city is difficult to do on a national and worldwide scale. However, when it's don...