Never a Lack of Ideas

Five years ago, in an attempt to demonstrate the ridiculousness of including hashtags in Super Bowl commercials, I started creating annual quizzes to test which hasthags were memorable. Not many were. Because most hashtags are silly.  The only acceptable hashtags in advertising are a brand’s name. Five years later, advertisers have gotten the message. I only counted eight total hashtags shown in Super Bowl ads this year. I couldn’t even make a good quiz. This year, it seemed like more ads included well-known celebrities than in previous years. So here’s an all-new quiz for you: Can you match the celebrity with the endorsed brand from its 2018 Super Bowl commercial?   Add This To Your To-Do List Take the quiz! Add your score to the comments, below. There’s never a lack of ideas. Photo courtesy of Gage Skidmore via WikiCommons.

For the fourth year in a row, I tracked all ads shown during the Big Game and kept track if an ad showed a hashtag. I do this as a way to convince marketers to stop using silly hashtags — and I think it’s working. Only 25% of ads contained a hashtag this year — the lowest percentage I’ve seen in the last four years. You're welcome, America. Remember: the best hashtag to use (if you must use one) is simply a brand name. Let’s see if you can identify these 7 hashtags from Super Bowl LI: Take the quiz now . And leave your score in the comments, below.  Take the quiz

By my count, 35 out of 60 Super Bowl XLVIII ads last night had hashtags associated with them. Some, like #Doritos, were product-focused and easy to remember. But many were not so obvious and will probably be forgotten in less than 24 hours. Let's see if you can identify the brand behind each of these 20 hashtags from Super Bowl XLVIII ads last night. Note: You need Flash to view this quiz. Quizzes by Quibblo.com Add This To Your To-Do List How did you do? Share your results in the comments or via your favorite social network. There's never a lack of ideas.