Never a Lack of Ideas

Great Content: Part Three Because great marketers know that one key to building lasting customer relationships is providing them with compelling content on a regular basis, I'm writing a three-part series on some of the best online content creators I've seen. In my first post I wrote about the wonderfully talented Amanda Blake and her daily postcard illustrations. In my second post , I wrote about Jeanne Haegele and her inspiring "Making Made" daily blog. In this final post, I'll introduce you to Ray Grayson, who is helping people all around the world lead healthier lives. Ray Grayson: "Mr. Shut Up and Train" Ray Grayson is a fitness trainer at Athletes and Entertainers in Motion (AEIM) in Atlanta, Georgia. He has a great list of celebrity and non-celebrity clients looking to improve their health and fitness. But one man can only reach so many people within his Atlanta facility. So Ray decided to extend his reach (and his personal brand) beyond t...

Great Content: Part Deux Because great marketers know that one key to building lasting customer relationships is providing them with compelling content on a regular basis, I've decided to write a three-part series on some of the best online content creators I've seen. In my first post I wrote about the incredibly talented Amanda Blake and her daily postcard illustrations. In this post, I'd like to introduce you to another extremely talented content creator: Jeanne Haegele. Jeanne Haegele: Queen of Making Things Every day for more than a year, Jeanne Haegele made something and blogged about it. She created doodles, took photos, and cooked new recipes. She also made craft projects, wrote songs, made videos, and anything else she could dream up. She named her blog "Making Made" and simply made things for a year. My favorite project of hers was done on day 180 in which she made a cute little flipbook . She made an amazing video of all of her projects that is q...

Content, Content, Everywhere Great marketers know that one key to building lasting customer relationships is providing them with compelling content on a regular basis. Fresh, unique content will keep your company on the top of customers' minds. And with the proliferation of blogs and other derivations like Tumblr and Instagram, there has never been a better time for marketers to find and partner with amazing content creators. I thought it would be fun to write about some of my favorite online content producers in a three-part series. I'll even brainstorm some ideas on the types of marketers that could partner with these three content creators to provide value to their customers. Let's begin... Amanda Blake: Postcard Queen Amanda Blake is a fantastic artist who happens to love handmade cards. In fact, she's always created her own cards -- store-bought ones just don't cut it for her. And she loves the excitement that comes with recei...