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Showing posts from January, 2019

The Super Bowl of Marketing Isn’t this Weekend, It’s in a Year

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When it comes to Super Bowl ads, I’m like a kid on Christmas morning — I look forward to them every year. I’ve blogged about them five years in a row. But the real Super Bowl of Marketing isn’t until 2020, and I’m even more excited about it than the Big Game.

The US Census is the single most important event in the field of Marketing, but it only happens every ten years. Luckily for us, it happens again in 2020.

History
The Census is required by Article I, Section 2 of the Constitution. The data collected determine the number of seats each state has in the U.S. House of Representatives. For Marketers, the Census is our chance to look at demographic trends without needing to use a sample of data. In other words, census data are the single source of truth — no sample set required!

As Secretary of State in 1790, Thomas Jefferson oversaw the first Census. James Madison wrote five of the six questions it asked. That’s when the population of the US hadn’t reached 4 million people yet. In 2020, t…