Never a Lack of Ideas

I'm thrilled to announce that my first book is now available in paperback and eBook! Here's where you can get it: Amazon.com – to get a paperback copy Search an eBook store for the book ( Kindle ,  Apple iBook,  Nook, Google Play, and Vook) Free PDF (based on the prin t version) Infographic based on chapter six of the book I invite you to consider leaving a review of the book wherever you acquired it. If you downloaded the PDF, I ask that you please write a review of it on Amazon — it's the least you can do for a free book, right?! #marketingpriorities Join the conversation about setting marketing priorities by using #marketingpriorities on your preferred social networks. Share the marketing tactics you’ve prioritized and those you’ve decided to skip. If you read my book and share it with a friend, I'd love to give you a free button . Just let me know. Indepen dent Reviews If you're looking to give a review of the book on your own media channe...

106 Flavors Coca Cola has a new fountain that dispenses 106 different beverages out of just one spigot. After hearing about the machine, I was so excited that I dropped by Wendy's to check it out. While there, I whipped up a new drink — the Nick Scarpino. Check out the video to see how to make it. Add This to Your To-Do List If Coca Cola can innovate in a cool way after selling drinks for more than 100 years, then so can your business. How will you innovate your product or the way it is distributed? And what flavors would you combine in the Coca Cola drink named after you? There's never a lack of ideas. Thanks to Pastor Rob Douglas for inspiring this post.

Holey Postcards In the summer of 2003, I created a direct mail campaign that earned a whopping 15% response rate — and it was probably the least expensive direct mail campaign ever run. I was trying to pick up freelance graphic design work with local non-profits. So, I identified 20 prospective clients nearby and then designed the postcard on the right. The headline read, “are there holes in your advertising and design plans?” I actually punched two holes in the postcard, represented on the right by the circles filled with black. I did my research and knew the post office would still deliver the cards with holes in those strategic spots. A few days after mailing the cards, I received calls from three different non-profits. After a week, I was working for two of them. The Little Things Matter There are three reasons this campaign succeeded: I targeted an untapped market. Not many people want to work with small non-profit organizations because there’s not a lot of money to be made. But...