The Sixth “P” of Marketing
P is for Packaging Packaging is an essential part of a customer's experience with your products. The traditional "four Ps" of marketing are price, product, promotion, and placement. Sometimes "people" is added as the fifth P. I'd like to offer a sixth P: "packaging." From the way the products are packaged when shipped, to the packaging protecting the products themselves, packaging is very, very important. That's one of the reasons I love buying products from Jill's Boutique on Etsy.com . Jill takes the time to wrap each of her headbands in beautiful tissue paper and a ribbon before shipping them (pictured on the right). When customers open the package, they are greeted with that beautiful paper and it sets the tone for the product. It shows that headband was created and packaged with care and makes it feel special right out of the box. More than Meets the Eye Yet, the importance of packaging extends far beyond consumer-p...