Showing posts from May, 2011

Life's a Beach — Corona Sponsors Cancun's Air Traffic Control Tower

Flying High
The air traffic control tower in Cancun, Mexico is blanketed with an enormous Corona logo. That's such a great place for Corona to advertise — the brand has aligned itself with images of the beach for years. And Cancun is one of the most popular beach party cities in the world — especially for US college students on spring break.

Corona's sponsorship got me thinking: what other brands should sponsor air traffic control towers around the world? In other words, what brands have aligned themselves with cities or destinations around the world? I came up with five ideas. Can you add more to this list?Rice a Roni — San Francisco, CaliforniaFoster's Beer — Sydney, AustraliaUno Pizzeria — Chicago, IllinoisCoors Light — Denver, ColoradoPat's King of Steaks — Philadelphia, PennsylvaniaAdd This to Your To-Do List
Creating a brand with a powerful association with a specific city is difficult to do on a national and worldwide scale. However, when it's done well, it des…