Never a Lack of Ideas

Big-Screen TVs Digital billboards are the biggest advancement in outdoor advertising since the invention of the traditional billboard. But the advertising industry hasn’t fully realized how to best take advantage of the new technology by harnessing the immediacy of the medium. The Benefit of Digital Billboards to Marketers – Immediacy Gone are the days when a billboard goes up for a month with static content and then comes down a month later. Digital billboards offer marketers the opportunity to change up their message daily. Marketers need to embrace the available immediacy of digital billboards. Here are some examples: Jay Leno should advertise each night’s guests via digital billboard. (Lotteries have been using a form of this strategy for a long time now.) Woot.com (where there’s one deal per day) could post its daily deal on a digital billboard. Your local bar/restaurant could advertise it’s daily drink specials on a digital billboard. Old Navy , ...