It’s a Wedding Dance-Off!
A Dance Revolution Organized dances are all the rage at weddings these days. Brides and grooms are even bringing formalized funkiness to their walk down the aisle. YouTube’s newest stars are a recently married from Minnesota who organized the dance down the aisle that you see above. Millions of people have viewed this video. So why hasn’t David’s Bridal taken notice and used this as an opportunity to promote wedding creativity and their brand at the same time? It’s a Dance-Off! David’s Bridal, one of the country’s leading sellers of wedding and bridal party dresses, should partner with theknot.com , the web’s most popular wedding website, in order to promote a wedding dance-off contest. Here’s how it would work: Brides and grooms would be invited to videotape their most creative wedding dances and submit them to The Knot. Visitors to the site would vote on the most creative videos and the winning couple would receive a “retroactively-free wedding” worth $50,000. Return on Investment If...