For Those About to Rock
Continuous Revenue Streams Video games Guitar Hero and Rock Band are extremely profitable because their manufacturers are constantly producing new songs for download that weren’t included on the game disc. New songs come out all of the time. As long as the game stays fun and exciting, Activision (Guitar Hero) and Harmonix (Rock Band) will stay profitable because there is a limitless amount of songs that they could produce and sell. But are Activision and Harmonix doing all they can to make sure that they produce the most popular – and therefore the most profitable – songs? I don’t think they are. Leverage Your Customers Guitar Hero and Rock Band need to post onto their website a list of the top 500 songs that they’re considering for release. Then, ask the fans to vote for their favorites. Give fans the option to suggest additional songs. It’s free market research and it gets the fans involved in the games that much more. Fans will feel like part of the process, and they’ll tell thei...