The Super Bowl Was Last Week, Do You Remember Any Ads? Take This Quiz

The Big Game was last week. A lot of advertisers spent a lot of money to sell their products. Do you remember any of their ads? I kept track of each ad that ran and recorded any celebrity product endorsers.

Can you match the celebrity with the ad in which he or she appeared? Take the quiz and leave your score in the comments. 51 weeks until the next Super Bowl!

There’s never a lack of ideas.

The Super Bowl of Marketing Isn’t this Weekend, It’s in a Year

When it comes to Super Bowl ads, I’m like a kid on Christmas morning — I look forward to them every year. I’ve blogged about them five years in a row. But the real Super Bowl of Marketing isn’t until 2020, and I’m even more excited about it than the Big Game.

The US Census is the single most important event in the field of Marketing, but it only happens every ten years. Luckily for us, it happens again in 2020.

The Census is required by Article I, Section 2 of the Constitution. The data collected determine the number of seats each state has in the U.S. House of Representatives. For Marketers, the Census is our chance to look at demographic trends without needing to use a sample of data. In other words, census data are the single source of truth — no sample set required!

As Secretary of State in 1790, Thomas Jefferson oversaw the first Census. James Madison wrote five of the six questions it asked. That’s when the population of the US hadn’t reached 4 million people yet. In 2020, t…

2018 Super Bowl Ads: Match the Celebrity Endorsers

Five years ago, in an attempt to demonstrate the ridiculousness of including hashtags in Super Bowl commercials, I started creating annual quizzes to test which hasthags were memorable.

Not many were.

Because most hashtags are silly. 

The only acceptable hashtags in advertising are a brand’s name.

Five years later, advertisers have gotten the message. I only counted eight total hashtags shown in Super Bowl ads this year. I couldn’t even make a good quiz.

This year, it seemed like more ads included well-known celebrities than in previous years. So here’s an all-new quiz for you:

Can you match the celebrity with the endorsed brand from its 2018 Super Bowl commercial?

Add This To Your To-Do List
Take the quiz! Add your score to the comments, below.

There’s never a lack of ideas.

Photo courtesy of Gage Skidmore via WikiCommons.

Ten Steps to Take When Your Brand is the Victim of Fake News

Fake news can strike any brand at any time. It hit ours recently. Consider this a playbook for what to do when fake news hits your brand. 

For clarity, I’m not talking about how to respond to a story in which facts were misinterpreted or taken out of context. I’m not talking about editorials, either. I’m talking about a completely fabricated story that has no basis in fact and is damaging to your brand.

When fake news hits, it will almost certainly spread via Facebook first. Follow the steps below and you’ll make it through as unscathed as possible.
Make sure the fake news story is actually fake. Don’t proceed with the next steps unless it’s truly fake news and has no basis in fact.Draft a brief statement (3-4 sentences) to communicate four things:You are aware of the fake news story It’s truly fake newsYou are working to take down the storyYou are contacting each person who has shared the story online and asking them to remove their postCommunicate to your employees and internal stakeho…

On the Fence: The First Priority of Marketing Communication

Four years ago, I wrote the definitive list of marketing communication priorities. First on that list:
Utilize your physical location (if you have one).
The piano teacher who owns the fence pictured here is doing this perfectly. Well done.
There’s never a lack of ideas.

#SuperBowl #Hashtags 2017

For the fourth year in a row, I tracked all ads shown during the Big Game and kept track if an ad showed a hashtag. I do this as a way to convince marketers to stop using silly hashtags — and I think it’s working. Only 25% of ads contained a hashtag this year — the lowest percentage I’ve seen in the last four years. You're welcome, America.
Remember: the best hashtag to use (if you must use one) is simply a brand name.

Let’s see if you can identify these 7 hashtags from Super Bowl LI: Take the quiz now. And leave your score in the comments, below. 
Take the quiz

Five TV Restaurants in Which I Want to Eat in Real Life

In case you missed it, there’s a real-life pop-up restaurant modeled after “The Max” — the fictional restaurant featured in 90s sitcomSaved by the Bell.What a cool idea, and a great example of a concept playing on both of themost powerful forces in marketing
Taking inspiration fromSaved by the Max, I brainstormed five TV restaurants in which I’d pay to dine in real life:
1. Monk’s Diner — Seinfeld The outside of Monk’s Diner from Seinfeld is real-lifeTom’s Restaurantin New York. However, the inside of the restaurant was shot on a sound stage. WhileHulu built a real-life version of Jerry Seinfeld’s apartmentto promote its deal with the show, nobody has built a replica of the inside of Monk’s Diner. I’d do just about anything for a chance to talk about nothing while eating chicken salad, on rye, untoasted, and drinking a cup of tea.
2. Café Nervosa — Frasier Frasier is one of my favorite shows of all time. While Niles and Frasier spent most of their time at Café Nervosa on the show, fans h…