For the fourth year in a row, I tracked all ads shown during the Big Game and kept track if an ad showed a hashtag. I do this as a way to convince marketers to stop using silly hashtags — and I think it’s working. Only 25% of ads contained a hashtag this year — the lowest percentage I’ve seen in the last four years. You're welcome, America.
Remember: the best hashtag to use (if you must use one) is simply a brand name.
Let’s see if you can identify these 7 hashtags from Super Bowl LI: Take the quiz now. And leave your score in the comments, below.