Never a Lack of Ideas

We've made it to the final post in this series about my favorite ads of all time. Part 1 was about print ads, part 2 was about TV ads, part 3 was about digital ads, and today is about my favorite integrated marketing campaign of all time. (When I say "integrated," I mean one idea that spans all forms of marketing communication.) Admittedly, I'm biased about this one because my favorite integrated campaign is actually one that I worked on. Part 4: My Favorite Integrated Marketing Campaign If you've read my book and/or watched my TEDx talk , it will come as no surprise to you that my favorite integrated marketing campaign is IES Abroad's "Your world [redefined]" campaign. In my last year working at IES Abroad, our marketing team created simple signs printed on standard white pieces paper that said, "_______ [redefined]" and sent them to our students around the world. We invited them to write in the blank space something in their ...

Cell Phone Trouble It’s probably safe to say that the travel postcard industry isn’t booming right now. I have no facts to back this up, but in an age where it’s so easy to snap a picture with my camera phone and send it to all of my friends, I just don’t think postcard sales are through the roof right now. So what can postcards do to stay relevant today? Limited Options The way I see it, travel postcards have two ways to stay relevant: Sell inexpensive photographs that ordinary people can’t take by themselves. Sell something novel that’s worth paying a premium for. Travel postcards have pretty much been following the first idea since their inception. But I’ve got a new idea for them, and it’s based on the second option… I Smell a New Idea Travel postcard printers should start selling scratch n’ sniff postcards. Think about the possibilities: Dear Mom, I’m in Hawaii right now. The fresh pineapple is fantastic. Just scratch and sniff the pineapple on the front of this postcard and you...