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Showing posts from June, 2012

Put the Name of the Product on Your Device: An Open Letter to All Mobile Device Manufacturers

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What's Your Name? If you have purchased a phone or tablet other than the iPhone or iPad in the last five years, it's very likely that the name of your device is not indicated anywhere on it. The manufacturer is likely listed on the back of your device (Samsung, HTC, Motorola, etc.), but not the product name (Droid, Evo, Galaxy, etc.). Isn't that crazy? Imagine buying a car that just said Ford on the back and didn't include Mustang.
If someone asked you what type of phone you have, would you be able to tell her? Maybe. But even if only one in 100 people can't remember the name of their device, doesn't it make sense to put its name on the back? How would you recommend it to a friend if you can't remember what it's called?
The Counter Argument Technology changes very quickly and new products come out all the time. If a new product flops and there isn't a version 2.0 produced, manufacturers don't want customers to remember the name of the device — they …