Where are the doomsday ads?
Mayan Predictions According to the ancient Mayan calendar, the world will end on December 21st, 2012. That's just days away! Where are all the doomsday ads? Think of the opportunities: The world is ending in a month, so buy that Mercedes you've always wanted now. You only have a few days left; take that Apple Vacation you've always dreamed of. Eat like there's no tomorrow — because there might not be! Join us at Red Lobster for all you can eat lobster and steak. Buy a Tiffany's ring and propose to your girlfriend. Don't experience the end of the world alone! The biggest opportunity for doomsday marketing is for non-profit organizations trying to attract donations. They can ask for all your money before the end of the world — do a good deed before we're all gone! Headline Marketing I call this type of marketing communication that uses a current event in the message, "headline marketing." There are two major benefits to using headli...