How Postcards Can Get Their Groove Back
Cell Phone Trouble It’s probably safe to say that the travel postcard industry isn’t booming right now. I have no facts to back this up, but in an age where it’s so easy to snap a picture with my camera phone and send it to all of my friends, I just don’t think postcard sales are through the roof right now. So what can postcards do to stay relevant today? Limited Options The way I see it, travel postcards have two ways to stay relevant: Sell inexpensive photographs that ordinary people can’t take by themselves. Sell something novel that’s worth paying a premium for. Travel postcards have pretty much been following the first idea since their inception. But I’ve got a new idea for them, and it’s based on the second option… I Smell a New Idea Travel postcard printers should start selling scratch n’ sniff postcards. Think about the possibilities: Dear Mom, I’m in Hawaii right now. The fresh pineapple is fantastic. Just scratch and sniff the pineapple on the front of this postcard and you...