34 Fliers in a Sales Kit? Maybe That’s One Too Many
Three Hours and A Basket of Fliers I’m organizing the production of a new photo directory for my church. We’ve contracted with a company to help us out. My initial consultation with the company lasted three hours. The sales representative gave me a packet of information that included 34 fliers (look at the photo I took!), and he insisted on talking about every single one. I tried to cut the meeting off – several times, actually. I was sold after the first 30 minutes, but the sales rep. insisted on continuing. The sales rep. was so concerned about telling me what he had to offer that he didn’t take time to listen to what I needed. I didn’t need any more convincing after 30 minutes, but he just kept on going. Been There, Done That I know exactly how this company ended up with 34 fliers. Every time something new comes out, the owner says to the marketing department, “we need a flier for this!” Then the folks in marketing create a flier because the boss said so. That’s how it starts. Five ...