Never a Lack of Ideas

That’s a Lot of Tapas Mesón Sabika , a tapas restaurant in Naperville, IL, gives tables of up to four people a 40% food discount if at least one of the four people at the table works in one of the two local school districts. Between Naperville school district 203 and Aurora school district 204, that’s 5,600 employees who qualify for the discount. A Brilliant Discount The discount for school district employees at Mesón Sabika is brilliant for four reasons: It’s a significant discount. 40% off of food is a great reason to go to a restaurant. It’s hard to go anywhere else if you can get 40% at a great restaurant. It’s not a rinky-dink 10% discount. 40% off is a great deal no matter how you look at it. It’s a great form of word of mouth marketing. One person who works in the district can bring up to three non-district employees and get the discount for the whole table. Thus, the discount encourages district employees to bring their friends and families to the restaurant. The discount, its...