Never a Lack of Ideas

10 Thousand Pictures Say 10 Million Words Lady Gaga should wear a dress to the Grammys composed of nothing but 10,000 photos of her fans. (Click the example on the right.) Last year, she famously wore a dress made of raw meat . This year, why not honor her fans by wearing their pictures on her dress? Lady Gaga is very close to her fans. She calls them her “Little Monsters” and many of them dress in elaborate costumes when they attend her concerts. Her devotion to her fans is one reason she has become so successful. In marketing, it’s important to show love to your biggest fans — your customers. Give them opportunities to provide input about your new product ideas. Allow them to submit feedback and then post that feedback publicly. Send your customers hand written thank you notes. And let your fans submit photos of them using your products. Add This To Your To-Do List Show some love to your fans! Every business has repeat customers. Give them ways to show their love for you by sponsori...

A Fan Club Worth Joining When it comes to providing concert tickets to its most dedicated fans, Pearl Jam has the best ticketing system of any band in the world. The main reason is simple – the band rewards the people who have been fans of the band the longest with the best seats in the house. Any company who runs a customer reward program should pay close attention to the way that Pearl Jam issues tickets to its concerts. The Perfect System Pearl Jam charges $20 per year to join its fan club, called the Ten Club. In a nutshell, here’s how Pearl Jam sells concert tickets to its fan club members: Ticket Pre-Sale. Members of the Ten Club are able to purchase a limited number of tickets to any of the band’s shows via www.pearljam.com . Concert tickets are available to Ten Club members before they go on sale to the general public. Benefit of joining the fan club: The opportunity to purchase tickets before the general public. Ticket Distribution. When purchasing tickets, fan club members ...