10 Thousand Pictures Say 10 Million Words
Lady Gaga should wear a dress to the Grammys composed of nothing but 10,000 photos of her fans. (Click the example on the right.) Last year, she famously wore a dress made of raw meat. This year, why not honor her fans by wearing their pictures on her dress?
Lady Gaga is very close to her fans. She calls them her “Little Monsters” and many of them dress in elaborate costumes when they attend her concerts. Her devotion to her fans is one reason she has become so successful. In marketing, it’s important to show love to your biggest fans — your customers. Give them opportunities to provide input about your new product ideas. Allow them to submit feedback and then post that feedback publicly. Send your customers hand written thank you notes. And let your fans submit photos of them using your products.
Add This To Your To-Do List
Show some love to your fans! Every business has repeat customers. Give them ways to show their love for you by sponsoring small contests featuring them. Encourage them to post to Yelp and other review sites. Give them plenty of stickers, buttons, and magnets with your logo on them so they can share them with their friends. Enable your customers to show their love for you and they’ll jump at the chance.
There’s never a lack of ideas.