Great Content: Part Three
Because great marketers know that one key to building lasting customer relationships is providing them with compelling content on a regular basis, I'm writing a three-part series on some of the best online content creators I've seen. In my first post I wrote about the wonderfully talented Amanda Blake and her daily postcard illustrations. In my second post, I wrote about Jeanne Haegele and her inspiring "Making Made" daily blog. In this final post, I'll introduce you to Ray Grayson, who is helping people all around the world lead healthier lives.
Ray Grayson: "Mr. Shut Up and Train"
Ray Grayson is a fitness trainer at Athletes and Entertainers in Motion (AEIM) in Atlanta, Georgia. He has a great list of celebrity and non-celebrity clients looking to improve their health and fitness. But one man can only reach so many people within his Atlanta facility. So Ray decided to extend his reach (and his personal brand) beyond the walls of his gym in Atlanta and take his message to the rest of the world with the 30-Day Cardio Challenge.
For 30 days in a row, Ray provides a free fitness challenge, healthy recipe, or motivational message to anyone who has signed up to take the challenge. Signing up for the 30-Day Cardio Challenge provides a great sense of community for people trying to get fit. Ray does the challenge to help get people in shape but it also helps build his business by building his personal brand. Ray is setting himself up perfectly to be the next big name in American fitness. He has built his "Shut Up and Train" mantra into a fitness lifestyle reaching thousands of people around the world via things like the 30-Day Cardio Challenge. I see a future in which Ray is mentioned in the same breath as Jillian Michaels, Tony Horton, and Shaun T.
Add This to Your To-Do List
If you want to build a brand that extends outside of your business's physical location, provide people with amazing content and they will begin seeing your brand as a helpful resource. Building a group of dedicated, passionate supporters is no easy task, but by providing great content, you'll be well on your way to doing just that.
There's never a lack of ideas.
PS Thanks, Ray, for dedicating yourself to getting the world in shape and I wish you all the best.