How to Advertise Your High School Reunion

Welcome Back, Cotter
Lately I’ve been spending a lot of time helping to advertise my upcoming high school reunion. For those of us who went to school before Facebook was around, this can be a challenging thing to do – especially with a graduating senior class of 900 students.
  • Information hub. Create a website with a simple URL so that it can be easily referenced in all of your communications. Include all information about the reunion on that website – it will serve as your information hub. You will only have to update information in one place if you consistently refer your classmates to this website for information. Here’s an example.

  • Share your URL with your school. Share the URL of your website with your high school so that they can post it on their website.

  • School marquis. Ask to have the URL of your website placed on the marquis outside of your school for a week during the summer. Not much else goes on during the summer, anyway, so your school will probably be eager to put up your message. The message can be simply, “Class of 1999 reunion details at www.wvhsreunion.com.”

  • Email. Create an email about the event. There’s no easier way to share information than an email. At the end of each email, ask for the recipients to reply to the message with email addresses of those who didn’t receive the message.

  • Get Personal. There’s no replacement for personal contacts. Reach out to as many of your former classmates as you can and personally invite them to the event. Try to maintain this personal tone in all of your messages. You’re not selling a basket of drinks and appetizers, you’re selling a night of reuniting and reminiscing.

  • Facebook Event. Create a Facebook Event and invite your classmates to join. Facebook Events spread like wildfire to those on Facebook, so it’s worth doing as Facebook keeps growing and growing. The first thing that people want to know about reunions is who else is going, so make sure to allow invitees to RSVP to the event. You can also do this through an e-vite, but my personal opinion is that e-vites are for much less formal events, and anyone who doesn’t receive the original e-vite will think that they were left off on purpose.

  • Newspapers. Contact the local newspapers and let them know about the reunion details. It might be a slow news day and they might publish something about your reunion, especially if you had compelling stories from your class while you were in school. Everyone loves a follow-up story of success.

  • Mail. If possible, mail an invitation. It adds credibility to the event. If you can find enough addresses to do this, it will work extremely well.
Add This To Your To-Do List
These are just a few ideas out of the many that I’ve been using to promote my class reunion. What are your ideas?

There’s never a lack of ideas.

Comments

  1. AnonymousMarch 03, 2010

    This comment has been removed by a blog administrator.

    ReplyDelete
  2. A-NonJuly 31, 2012

    I have tried to contact local radio stations that publicize other class reunions. I am going to mail a flyer next because email, web page contact forms, and phone calls aren't working.

    I am also going to ask a couple of local grocery stores to post a small 5x7 card on their bulletin board. I'm hoping that a parent of an alum will see it and pass along the info.

    ReplyDelete

Post a Comment

Popular posts from this blog

Porta Potties: Hilarious Product Names

Image
I think the most entertaining product names in any one industry belong to the portable toilet industry. Porta potty names are hilarious! Here are eleven real portable toilet companies I found: The Honey Bucket Johnny on the Spot A Royal Flush Honey Do's Gotta Go Don John's Super Loo Pit Stop Pot-O-Gold Oui Oui (my favorite name) Floaters (slogan: "You Float 'm, We Tote 'm") See how much I love my readers? I researched porta potties for a long time to find these companies. You're welcome! Add This To Your To-Do List Am I right? Are porta potty names the most entertaining? Or is there another industry with even better names? It just goes to show you — sometimes the stinkier the industry, the better you'll stand out with a clever name. There's never a lack of ideas. PS If you're in the mood to see some hilarious slogans from septic tank businesses, check out this Reddit .
Read more

Only Old People Choose Butter Pecan Ice Cream

Image
Adapt or Die   Those who know me best often hear me proclaim my theory that only old people choose to eat butter pecan ice cream. Oh sure, some younger people enjoy its taste, but nobody under the age of 55 ever goes to the grocery store or Baskin Robins and buys butter pecan ice cream. The flavor is simply outdated. What does this mean for ice cream manufacturers? It means they should keep producing the flavor to satisfy current demand, but they had better create new flavors to adapt to changing tastes. That’s why they’ve created flavors like French silk and cookie dough — flavors that didn’t exist 15 years ago. In short, they adapt or die. Add This To Your To-Do List Have you taken a good look at your products or services lately? Are you still investing heavily in butter pecan ice cream and counting on it being your best seller for years to come? If so, you need to invest in innovation as quickly as possible. It could be as simple as offering new items on your menu, new s...
Read more