5 Lessons I’ve Learned from Starting My Own Business (Part 1 of 2)
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A Walk on the Wild Side In 2007, I designed a rummy-based card game called What’s Wild?! . I produced several thousand copies of the games and created a company to sell it. I did everything on my own— from testing different versions of the game, filing trademarks, outsourcing its production, generating PR, building a web presence, shooting a commercial, and selling to distributors, stores, and direct to customers. It was the biggest learning experience of my professional career — more so than any other job and any level of education I’ve had. The past five years have had plenty of ups and downs and I thought I’d share some of the lessons I’ve learned along the way. My next post will be on things I now do really well because of this experience. Focus on what you do best. I’m a marketer, through and through. I’m not a lawyer or an accountant. When I decided to produce and sell What’s Wild?! all by myself, I significantly underestimated the time I would spend on things other than