Never a Lack of Ideas

Gutenberg Would Be Proud For all the buzz about digital and social media marketing these days, I was really excited to see this Stihl ad in the Wall Street Journal recently. (Forgive the quality of the image – scanning a tall newspaper can be tricky. Click on it to blow it up.) I am excited by this weed-whacker ad because it re-affirms the qualities of a great print ad that can’t be duplicated in any other medium. This can’t work as a t.v. spot or a banner on a website. It can only work in print, and the execution of the ad is top-notch. It creatively blurs the line between the medium and the advertisement. The ad is creative, eye-catching, and it made me pause and admire it. I even started reading the article a little bit. It’s nice to see that Stihl put some time and effort into creating an advertisement that earned my attention. Creativity and Placement I’ll assume that the target market for a weed-whacker is a male homeowner above the age of 30. I’ll also assume that the majority o...