Showing posts from September, 2015

To Whose Wagon Will You Hitch Your Star?

I've heard my fair share of sales pitches over the last nine months. I've explained our marketing strategy to reps from all types of companies. I've weighed the pros and cons of their proposed solutions. And I've selected the best ones. In making those decisions, it always came down to one question: to whose wagon will I hitch my star? In other words: On what solution do I have enough faith to stake my reputation and my company's reputation? If you're a marketing solutions provider, I hope you're trying to answer that last question. There's never a lack of ideas.