Showing posts from February, 2011

Google Helps You Grow (Like) Wildflowers

Google and the Beanstalk Google recently mailed a letter to small businesses, encouraging them to use Google AdWords to grow their business. The paper on which the letter was printed is embedded with wildfire seeds. The letter's postscript reads: "This card was printed on 100% recycled paper embedded with wildflower seeds. Plant it in a sunny spot with a thin layer of soil, add water, and watch it grow — while you watch your business grow with AdWords." I have planted the card in a pot. Let's see if it grows. Direct Mail is Not Dead Despite what many bloggers might say, direct mail advertising is not dead. This mailing proves that there are still many creative ways to reach customers through the printed page that can't be achieved in another way. It's easy to measure the success of direct mail marketing campaigns, which makes them easy to test. Add This To Your To-Do List If you've never tried a direct mail campaign, it's time to start. Build a list of