Never a Lack of Ideas

We've made it to the final post in this series about my favorite ads of all time. Part 1 was about print ads, part 2 was about TV ads, part 3 was about digital ads, and today is about my favorite integrated marketing campaign of all time. (When I say "integrated," I mean one idea that spans all forms of marketing communication.) Admittedly, I'm biased about this one because my favorite integrated campaign is actually one that I worked on. Part 4: My Favorite Integrated Marketing Campaign If you've read my book and/or watched my TEDx talk , it will come as no surprise to you that my favorite integrated marketing campaign is IES Abroad's "Your world [redefined]" campaign. In my last year working at IES Abroad, our marketing team created simple signs printed on standard white pieces paper that said, "_______ [redefined]" and sent them to our students around the world. We invited them to write in the blank space something in their ...

18 Minutes of Fame On April 12, 2013, I fulfilled a longtime goal: I gave a TEDx talk. I was honored to be one of six speakers at TEDx UofI Chicago. Everyone at the event was a pleasure to work with. It would be very difficult to add up all of the hours that went into preparing for my short, 18-minute talk. I think I practiced it enough to remember large parts of it for the rest of my life. I tried to bring my passion for the subject to the stage — along with a little humor and a little know-how. There's always room for improvement, but I think I did pretty well. I'd love to hear your thoughts. I must admit that I had so much fun doing the talk that I just may have to try and do another one someday. I guess we'll have to see if I have any more ideas worth spreading in the future. Add This To Your To-Do List Enjoy my talk! And let m e know what you th ought of it. There's never a lack of ideas.

An Idea Worth Spreading I'm incredibly excited to be presenting at TEDx at the University of Illinois at Chicago this Friday evening — Ap ril 12th . I'll be discussing a few of the frame works outlined in my new book , Hey Marketers, Get Your Priorities Straight . I'm speaking at 7:20 pm , which is late in the evening, so I'll do my best to keep it lively and enter taining. TEDx is f or ideas worth spreading, and I hope you'll be inspired by my talk . Tickets for t he event are sold out , but you can tune in via the event livestream . But don' t worry if you can 't view the event live — I'll post a link to the video of my talk after the event organizers post it. See you on the stage!