Hops for Flops: An Ad Campaign Idea for a Beer Brewer

Image from Wired.
A beer maker needs to create an ad campaign making fun of the worst part of soccer: the flops. Flopping has become an epidemic, rendering some games almost unwatchable. The Wall Street Journal even published an article (premium) analyzing the worst offenders so far in the 2014 World Cup. From the article: "During the first 32 games [of the World Cup], there were 302 players who could be seen at some point rolling around in pain, crumpling into a fetal position or lying lifeless on the pitch as the referee stopped the match."

There are two ways to make the flopping more bearable, and both could be combined into a great ad campaign for a beer maker. Let's call it "Hops for Flops."

  1. Turn all of the soccer flops into a drinking game. Buy your favorite brew and take a drink of your hops with every flop.
  2. What if flopping extended beyond soccer and into peoples' every day lives? Wouldn't that be ridiculous? I can see the ad campaign now:

    A guy spills a tiny bit of water near the water cooler and his friend slips and falls, clutching his ankle and writhing in pain. His friends yell, "Hops for Flops!" and they take a drink.

    A carpenter gets a small sliver in his thumb while working and then drops to the ground, crying out to a referee who doesn't exist. Several fellow workers haul him off on a stretcher while others at the construction site raise a beer and yell, "Hops for Flops!"

    The final example is one in which someone really gets hurt. Maybe a car backs over a woman's foot and she falls to the floor. But her friends think she's just faking it so they yell, "Hops for Flops!" and take a drink.
If the beer maker opened this campaign up to user-generated submissions, it could become something shared by millions of people. So which beer maker will seize this opportunity and run with it? I'm looking at Budweiser first because it's the official beer of the World Cup. But any beer maker could do it. Take the idea and run with it if you'd like.

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How would you flop for some hops? Would you get a paper cut and start to cry? Would you get pinched by a baby and hit the deck? I'd love your ideas.

There's Never a Lack of Ideas


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