Making Made: Great Content Marketing (Part 2 of 3)

Great Content: Part Deux
Because great marketers know that one key to building lasting customer relationships is providing them with compelling content on a regular basis, I've decided to write a three-part series on some of the best online content creators I've seen. In my first post I wrote about the incredibly talented Amanda Blake and her daily postcard illustrations. In this post, I'd like to introduce you to another extremely talented content creator: Jeanne Haegele.

Jeanne Haegele: Queen of Making Things
Every day for more than a year, Jeanne Haegele made something and blogged about it. She created doodles, took photos, and cooked new recipes. She also made craft projects, wrote songs, made videos, and anything else she could dream up. She named her blog "Making Made" and simply made things for a year. My favorite project of hers was done on day 180 in which she made a cute little flipbook. She made an amazing video of all of her projects that is quite inspiring and shows the vast array of projects she took on within the year.

Jeanne took on this project to challenge herself to do new things. Her entire body of work is incredible. She produced the type of content marketers would pay large sums of money to use on their websites and in their e-newsletters. I think a number of lifestyle magazines would fall over themselves to partner with Jeanne. Imagine Jeanne's work featured regularly in Oprah's magazine, on Better Homes and Garden's website, or in Self Magazine. Her projects would bring a sense of youth, energy, and something new to these print and online publications.

Add This to Your To-Do List
If you want to keep customers coming back to your website or store; or keep customers opening your emails on a regular basis, consider partnering with a content creator like Jeanne. Do a few Google searches for the type of content you'd like to sponsor and you're sure to find a talented creator like Jeanne out there. Then, contact the creator and see if she would be interested in partnering with your business.

There's never a lack of ideas.

PS Thanks, Jeanne, for dedicating yourself to such an awesome project and taking us along for the ride!

Comments

Post a Comment

Popular posts from this blog

Porta Potties: Hilarious Product Names

Image
I think the most entertaining product names in any one industry belong to the portable toilet industry. Porta potty names are hilarious! Here are eleven real portable toilet companies I found: The Honey Bucket Johnny on the Spot A Royal Flush Honey Do's Gotta Go Don John's Super Loo Pit Stop Pot-O-Gold Oui Oui (my favorite name) Floaters (slogan: "You Float 'm, We Tote 'm") See how much I love my readers? I researched porta potties for a long time to find these companies. You're welcome! Add This To Your To-Do List Am I right? Are porta potty names the most entertaining? Or is there another industry with even better names? It just goes to show you — sometimes the stinkier the industry, the better you'll stand out with a clever name. There's never a lack of ideas. PS If you're in the mood to see some hilarious slogans from septic tank businesses, check out this Reddit .
Read more

Only Old People Choose Butter Pecan Ice Cream

Image
Adapt or Die   Those who know me best often hear me proclaim my theory that only old people choose to eat butter pecan ice cream. Oh sure, some younger people enjoy its taste, but nobody under the age of 55 ever goes to the grocery store or Baskin Robins and buys butter pecan ice cream. The flavor is simply outdated. What does this mean for ice cream manufacturers? It means they should keep producing the flavor to satisfy current demand, but they had better create new flavors to adapt to changing tastes. That’s why they’ve created flavors like French silk and cookie dough — flavors that didn’t exist 15 years ago. In short, they adapt or die. Add This To Your To-Do List Have you taken a good look at your products or services lately? Are you still investing heavily in butter pecan ice cream and counting on it being your best seller for years to come? If so, you need to invest in innovation as quickly as possible. It could be as simple as offering new items on your menu, new s...
Read more

How to Advertise Your High School Reunion

Image
Welcome Back, Cotter Lately I’ve been spending a lot of time helping to advertise my upcoming high school reunion. For those of us who went to school before Facebook was around, this can be a challenging thing to do – especially with a graduating senior class of 900 students. Information hub. Create a website with a simple URL so that it can be easily referenced in all of your communications. Include all information about the reunion on that website – it will serve as your information hub. You will only have to update information in one place if you consistently refer your classmates to this website for information. Here’s an example . Share your URL with your school. Share the URL of your website with your high school so that they can post it on their website. School marquis. Ask to have the URL of your website placed on the marquis outside of your school for a week during the summer. Not much else goes on during the summer, anyway, so your school will probably be eager to put up ...
Read more