Airline Gives 190 Passengers Christmas Presents

A Very Merry Christmas
Close to midnight on December 24th, 2010, SpanAir surprised passengers with Christmas presents delivered through a baggage carousel. Every gift was hand wrapped and addressed to each of the flight's 190 passengers. I applaud the airline for employing such a fun idea to spark positive word of mouth.

The airline has put together videos of the gift-giving event in both English and Spanish, and they have combined for a half a million views on
YouTube to date. What would it cost for Spanair to buy a half a million brand impressions on tv? Certainly more than what it cost them to give out 190 Christmas presents and put up a video on YouTube. This was a win-win situation for both Spanair and its passengers.

The most powerful form of marketing is a recommendation from a friend. With these presents, Spanair made 190 people happy and found a way to get those people to tell all of their friends and family about how great Spainair is. Then they put up a great video on YouTube and now they've earned 500,000 views.

Add This to Your To-Do List

How can you reward your customers in a fun and exciting way that will get them talking to their friends about your business? Little gifts go a long way. Can you find a way surprise your customers with something fun and out of the ordinary? Have you seen other great examples of this? I'd love to hear about them.

There's never a lack of ideas.


  1. This was a great idea. Positive word of mouth can really do wonders for a business!


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