Something for Everyone on the Golf Course

It’s Like a Lemonade Stand, but Without Costs
Kids who grow up on golf courses tend to try to sell passing golfers the golf balls that they find in their yards. The average proposition is something like: “$0.50 per golf ball” or “10 balls for $4.”

I saw the greatest backyard golf ball stand while playing Ruffled Feathers Golf Course in Lemont, IL (pictured above). It’s a fancy course, and it’s the fanciest setup that I’ve ever seen.

Yes, We Have That
Take a look at the golf balls that these boys were selling from their backyard (pictured, left to right):
  • Titleist ProV1s – $2 each
  • Calloways – $1 each
  • Titleists (non-ProV1s) – $1 each
  • Nikes – $1 each
  • Bags of Assorted Balls (lesser quality) – $5 for 12 balls
These boys cater to every type of golfer. Great golfers are going to go for the $1-2 balls. Hackers (like me), who don’t care what type of ball they play, will go for the dozen balls for just $5. They have an impressive line of products and a great, easy-to-understand display.

I bought a bag of a dozen golf balls, told the kids they were marketing geniuses, and happily went on my way.

Add This to Your To-Do List
The kids at Ruffled Feathers Golf Course provide us with a perfect example of segmenting potential customers and offering a product that appeals to each segment. They offer something for everyone. How do your products compare? There’s always someone out there who would be willing to pay a premium for a deluxe version of your product, and there’s always someone who wants to pay the cheapest amount possible for a lesser-quality version of your product. Are you serving the needs of all of your segments?

There’s never a lack of ideas.

Comments

  1. Erika JeanAugust 14, 2009

    Gotta love kids. I remember selling anything I could! Friendship bracelets were a big one!

    ReplyDelete

Post a Comment

Popular posts from this blog

Porta Potties: Hilarious Product Names

Image
I think the most entertaining product names in any one industry belong to the portable toilet industry. Porta potty names are hilarious! Here are eleven real portable toilet companies I found: The Honey Bucket Johnny on the Spot A Royal Flush Honey Do's Gotta Go Don John's Super Loo Pit Stop Pot-O-Gold Oui Oui (my favorite name) Floaters (slogan: "You Float 'm, We Tote 'm") See how much I love my readers? I researched porta potties for a long time to find these companies. You're welcome! Add This To Your To-Do List Am I right? Are porta potty names the most entertaining? Or is there another industry with even better names? It just goes to show you — sometimes the stinkier the industry, the better you'll stand out with a clever name. There's never a lack of ideas. PS If you're in the mood to see some hilarious slogans from septic tank businesses, check out this Reddit .
Read more

Only Old People Choose Butter Pecan Ice Cream

Image
Adapt or Die   Those who know me best often hear me proclaim my theory that only old people choose to eat butter pecan ice cream. Oh sure, some younger people enjoy its taste, but nobody under the age of 55 ever goes to the grocery store or Baskin Robins and buys butter pecan ice cream. The flavor is simply outdated. What does this mean for ice cream manufacturers? It means they should keep producing the flavor to satisfy current demand, but they had better create new flavors to adapt to changing tastes. That’s why they’ve created flavors like French silk and cookie dough — flavors that didn’t exist 15 years ago. In short, they adapt or die. Add This To Your To-Do List Have you taken a good look at your products or services lately? Are you still investing heavily in butter pecan ice cream and counting on it being your best seller for years to come? If so, you need to invest in innovation as quickly as possible. It could be as simple as offering new items on your menu, new s...
Read more

How to Advertise Your High School Reunion

Image
Welcome Back, Cotter Lately I’ve been spending a lot of time helping to advertise my upcoming high school reunion. For those of us who went to school before Facebook was around, this can be a challenging thing to do – especially with a graduating senior class of 900 students. Information hub. Create a website with a simple URL so that it can be easily referenced in all of your communications. Include all information about the reunion on that website – it will serve as your information hub. You will only have to update information in one place if you consistently refer your classmates to this website for information. Here’s an example . Share your URL with your school. Share the URL of your website with your high school so that they can post it on their website. School marquis. Ask to have the URL of your website placed on the marquis outside of your school for a week during the summer. Not much else goes on during the summer, anyway, so your school will probably be eager to put up ...
Read more