Thick Skin
So you want to be a marketer? Then you better develop thick skin because critics are everywhere. Recently, a restaurant chain with which I'm quite familiar started a new Birthday Club. The premise is very simple: register online with your birthdate and email address and you will receive a voucher for a free piece of chocolate cake on your birthday. Here were two of my favorite responses on Facebook about the Birthday Club: "Pass. If I wanted to donate to the GOP, I'll do it directly. I'm not interested in funding the GOP via your restaurant's deep campaign pockets. Or at all. You keep your cake and I'll keep my conscience." "Takes such little imagination to please people nowadays! Cake will bring me to your restaurant? Please I have integrity." Add This To Your To-Do List You can't please everyone, so don't even try. Critics are everywhere and let's be honest — some people are just crazy. Develop thick skin and ignore the ha...