Never a Lack of Ideas

The Pew Research Center defines Millennials as Americans born between 1981 and 1997. Two years ago, Time magazine said people born between 1980 or 1981 and 2000 are Millennials. Most other definitions cite similar date ranges. But I don't think Millennials are defined solely by their age. Sure, date of birth provides some guideposts, but Millennials are better defined by psychographic traits — like confidence, entitlement, tolerance, and narcissism. And one platform has done more to foster these traits than any other: Facebook. Facebook has shaped the way this generation behaves as consumers and employees. It has influenced this generation's attitudes about privacy and has redefined "friendship." In my opinion, a "Millennial" is someone who started using Facebook while they were in college, high school, or junior high school. But let's stop calling them Millennials. We should rename "Millennials" the Facebook Generation. College st...

Hashtags were once again very prevalent in Super Bowl XLIX advertisements. Many, like "#Doritos," were straightforward and easy to remember. But most were not. Can you match 10 hashtags to their advertiser? Take the quiz and leave your score in the comments. (This link will take you to an external site. That's normal. Don't worry.) In case you missed it: Take the quiz.   Add This To Your To-Do List Go back to last year's quiz and test your memory . Does that bring back memories? There's never a lack of ideas.