Yesterday, one of my favorite marketing authors wrote about my book and I'm so proud that I wanted to share about it. Andy Sernovitz writes a daily blog called Damn I Wish I'd Thought of That. I've been reading it every day for eight years. I've read Andy's book and attended several of his trainings. He's a brilliant marketer who I respect very much. When I sent him a review copy of my book, he graciously offered to read it and help spread the word about it if it was worth sharing.
Yesterday, he made good on that promise. Thanks, Andy. I'm humbled and gracious.
My Favorite Marketing Bloggers
I'm frequently asked who my favorite marketers are. That's a tough question because there are so many. And I regularly discover great new marketers. But, I thought I'd take a stab at answering that question by starting with a list of my favorite marketing bloggers:
- Rohit Bhargava — Rohit writes the Influential Marketing Blog, in which he provides great insight into current marketing events.
- Seth Godin — I've read several of his books (my favorites are Permission Marketing and Tribes) and his blog has inspired me daily for years.
- Bob Hoffman — Bob writes The Ad Contrarian blog, which is perfectly off-color and does a great job exposing the bad side of the advertising industry. If I ever get stuck in an elevator, I hope he's with me because I'd love to chat with him for a while.
- Bernadette Jiwa — Bernadette is on a mission to tell the world that marketing is all about storytelling, not advertising. Her blog is fantastic and her book is on my long list to read.
- Beth Kanter — Beth is a great resource for all non-profit marketers and her blog is one of the best in the business for practical tips.
- Avinash Kaushik — Avinash is the authority on web marketing metrics. His books are staples within university marketing programs and each post on his blog generates incredible discussion. Avinash is a friend of mine and he graciously wrote the foreword to my book.
- Guy Kawasaki — Guy seems to have his hands on tons of great marketing projects all the time. His blog adapts over time as he focuses on different work. His book, APE: Author, Publisher, Entrepreneur - How to Publish a Book was instrumental in helping me publish my book.
- Andy Sernovitz — See above.
If you're not reading these blogs, you should be; you won't regret it. But whom have I missed? What should I be reading? I'm always on the lookout for great new marketing authors. Please let me know.
There's Never a Lack of Ideas.