When the Ducks Go Marching In
Peabody Hotels around the country have an awesome tradition: every day, each hotel features a duck parade in which a group of ducks waddle down a red carpet and into an indoor fountain, where they stay throughout the day. At the end of the day, the ducks waddle back across the red carpet and into their nighttime quarters. A Duck Master leads the ducks both ways. Crowds always gather to watch the parade and kids love it. My lovely wife recently witnessed the Peabody Duck March, as it's officially called, at the Orlando Peabody Hotel and shot the short video above.
Duck, Duck, Goose
The Duck March is a great example of a brand doing something fun and quirky over and over — so much, so, that the hotel is known for this tradition. It provides guests with something to tell their friends and if you look on YouTube you'll see hundreds of videos of it. The Internet didn't exist when the folks at the Peabody Memphis Hotel dreamed up the Duck March, but now it helps spread their message of family fun with prestige (after all, the Duck Master wears a nice suit).
Add This To Your To-Do List
What fun and quirky thing does your brand do well? Perry's Deli holds daily contests in which it awards free stale pastries to customers who answer trivia questions correctly. South Park Studios has several hilarious "pages not found" on their website. Brands need to have a genuine personality — nothing forced — and quirky traditions help define that personality. Make it genuine and make it fun. That's the key to get people talking about your brand.
There's Never a Lack of Ideas
A special thanks to my wonderful wife Monica, who routinely goes along with my sometimes silly requests in order for me to write posts for this blog.