Naperville Residents Spell Peace for Holiday Card

Say "Peace"
To add a little twist to the city's 2010 holiday card, the mayor of Naperville, IL invited all 145,000 of the city's residents to a photo shoot for the cover of the card. And on Friday, November 26th at 2:00 p.m., my wife Monica and I showed up alongside 500 of our neighbors to make holiday card history.

Collectively, we Napervillians spelled out "peace" and posed for a few pictures. Monica and I were in the second E, in the stem between the top and middle horizontal bars. The event was well organized by city staff and volunteers. Two news helicopters and a handful of reporters showed up to cover the event and everybody seemed to have a good time.

The Evolution of the Holiday Card

This event got me thinking about how far the corporate holiday card has come. It wasn't too long ago when they were just simple cards. Then came e-cards. E-cards went to another level with Jib Jab. Then came those customized e-cards that include your name throughout (those are still so cool). So how do you top all of those holiday cards? You add a human element to a size and scale that only a city or a company could pull off. 500 people coming together for the holidays is hard to beat.

Congratulations on a great holiday card idea, Naperville.

Add This To Your To-Do List
How can you add the human element to your holiday card and gifts? Something as simple as having many people in your office actually sign a card goes a long way in making a gift personal. Start there and you're sure to be sure to make someone's holiday season just a bit happier.

There's never a lack of ideas.

Popular posts from this blog

How to Advertise Your High School Reunion

Only Old People Choose Butter Pecan Ice Cream

2018 Super Bowl Ads: Match the Celebrity Endorsers