Using a Facebook Advertisement to Land a Job

This is my second of three posts on creative ways to land a marketing internship. Read the first.

Friending Your Marketing Internship
Taking out a Facebook advertisement is an easy, effective way to get the attention of a marketing internship coordinator. Here’s what you should do:

1. Create a web page that includes a message to your potential employer about why you want to become an intern at that place and what makes you qualified. This is going to be the page to which your Facebook advertisement points when clicked. Add a photo of yourself and start with something like, “Hi, I’m Nick, and I want to be an intern at [company] really badly.”

If you aren’t able to create your own web page, do the above steps to the extent you are able on LinkedIn or a free blogs site (like the one I’m using here).

Make sure that your page lists your email address so that page viewers can contact you. Most importantly, ask up front for the person reading your page to put you into contact with (or forward your information to) the internship coordinator.

2. Create a Facebook advertisement. If you don’t have a Facebook account, you’re going to need one to create an ad. Creating a Facebook advertisement is quite simple, and I won’t go into the nitty-gritty details about how to do so here. The most important things to remember are:
  • Target only people whose workplace is your desired employer. Employers with as few as 100 employees can be targeted. If your desired employer has multiple offices, target your ad geographically so that you have a better chance of getting the attention of your internship coordinator.
  • Write a compelling headline and include a picture of yourself. You’re limited to 25 characters, so make them count. You must include the name of your desired employer in the headline so that it grabs the attention of the employees at that company. Abbreviate the company’s name if necessary. If you were trying to get an internship at the company in which I work, you could use this as your headline: “I’m crazy for IES Abroad.”
  • In your ad copy, get right to the point: “I’d love to be an intern at IES Abroad. Can you help me contact the internship coordinator? Click for details.”
  • Link your advertisement to the web page that you created in step #1.
3. Pay for your ad per impressions (CPM). You are trying to get as many clicks on your ad as possible, so you don’t want to pay per click. Trust me on this.

4. Be prepared for multiple people to contact you once you start running your ad. When they do, thank them for reaching out to you and ask them if they can help get your internship application in front of the right person. If someone takes the time to click on your ad and contact you, they will most likely help you in this regard.

This strategy will certainly earn some attention and will hopefully get your name in front of the internship coordinator. If you have a great résumé and your interview skills have been polished nicely, you’re sure to land that internship!

Add This to Your To-Do List
It’s the same as last time:

If you’re currently looking for an internship or a job in marketing, get creative! Sell yourself well and convince the employer that you can sell their products or services even better than you can sell yourself. Stick yourself out there and see what happens. The worst that can happen is that you don’t get the job. Trust me — it’s better to try and not succeed than it is to have never tried. If an intern applicant did something as creative as taking out a targeted Facebook advertisement, I’d schedule her for the first interview.

There’s never a lack of ideas.

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