Friday, January 15, 2010

Cliff Divers, Pirate Caves, and Gorillas… Inside a Mexican Restaurant

The Beautiful House
Casa Bonita is a Mexican restaurant outside of Denver, Colorado. It claims to be North America's largest restaurant at 52,000 square feet and seating for up to 1,100 people. Inside the restaurant is a 30-foot tall cliff that towers above a pool of water. Every few minutes, someone climbs up the cliff and dives into the water below.


The restaurant also features:
  • An "escaped" gorilla named Chiquita that runs throughout the restaurant
  • Black Bart's secret hideout caves
  • Magic shows
  • Puppet shows
  • A strolling Mariachi band
  • Flame jugglers
Everybody who goes to Casa Bonita knows that they're going to be entertained. The restaurant was even featured in an episode of South Park.

Great Expectations

People expect an over-the-top dining experience at Casa Bonita. Want a fun night out with the whole family? Head to Casa Bonita -- that's what it's known for.


What do people expect from your products or services? You don't need the country's largest restaurant to set great expectations and deliver on them. Just become the restaurant that gives a balloon to every child who comes in, or the deli that asks a trivia question every lunch hour and gives out a free pastry to the person who gets it right. Become known for something, set people's expectations, and then deliver on them.

Add This to Your To-Do List
I'll bet you can think of five things that your business, product, or service can "become known for" right now. Keep it simple -- start with the basics. Is it a color? A phrase? An attitude? Build on that and soon enough, you'll have something great. Then, deliver on what you're known for over and over. Soon, your customers will come to expect it and they'll tell their friends about it.

Just dive right in.

There's never a lack of ideas.