Kids who grow up on golf courses tend to try to sell passing golfers the golf balls that they find in their yards. The average proposition is something like: “$0.50 per golf ball” or “10 balls for $4.”
I saw the greatest backyard golf ball stand while playing Ruffled Feathers Golf Course in Lemont, IL (pictured above). It’s a fancy course, and it’s the fanciest setup that I’ve ever seen.
Yes, We Have That
Take a look at the golf balls that these boys were selling from their backyard (pictured, left to right):
- Titleist ProV1s – $2 each
- Calloways – $1 each
- Titleists (non-ProV1s) – $1 each
- Nikes – $1 each
- Bags of Assorted Balls (lesser quality) – $5 for 12 balls
I bought a bag of a dozen golf balls, told the kids they were marketing geniuses, and happily went on my way.
Add This to Your To-Do List
The kids at Ruffled Feathers Golf Course provide us with a perfect example of segmenting potential customers and offering a product that appeals to each segment. They offer something for everyone. How do your products compare? There’s always someone out there who would be willing to pay a premium for a deluxe version of your product, and there’s always someone who wants to pay the cheapest amount possible for a lesser-quality version of your product. Are you serving the needs of all of your segments?
There’s never a lack of ideas.