Hops for Flops: An Ad Campaign Idea for a Beer Brewer
|Image from Wired.|
There are two ways to make the flopping more bearable, and both could be combined into a great ad campaign for a beer maker. Let's call it "Hops for Flops."
- Turn all of the soccer flops into a drinking game. Buy your favorite brew and take a drink of your hops with every flop.
- What if flopping extended beyond soccer and into peoples' every day lives? Wouldn't that be ridiculous? I can see the ad campaign now:
A guy spills a tiny bit of water near the water cooler and his friend slips and falls, clutching his ankle and writhing in pain. His friends yell, "Hops for Flops!" and they take a drink.
A carpenter gets a small sliver in his thumb while working and then drops to the ground, crying out to a referee who doesn't exist. Several fellow workers haul him off on a stretcher while others at the construction site raise a beer and yell, "Hops for Flops!"
The final example is one in which someone really gets hurt. Maybe a car backs over a woman's foot and she falls to the floor. But her friends think she's just faking it so they yell, "Hops for Flops!" and take a drink.
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How would you flop for some hops? Would you get a paper cut and start to cry? Would you get pinched by a baby and hit the deck? I'd love your ideas.
There's Never a Lack of Ideas