Nowhere to Flaunt It
Your new couch was just delivered and it looks great in your living room -- much better than it did online and in the showroom. You would love to take a picture of it and share it with potential buyers so they can see how great it is, but you head back to the furniture store's website and... nothing. You can't upload your photo. If you're lucky, you can write a review, but a picture is worth a thousand words.
Many businesses are missing out on the chance to engage with customers after their purchases because they don't provide the opportunity to share photos and stories on their website. Social media and third party review sites are dominating this arena and it's time for businesses to catch up.
Imagine how much better your dresser-buying experience would be on Ikea's website if you could view hundreds of customer-submitted photos of each piece instead of just the six posted by Ikea. How much easier would it be to envision hosting a birthday party at a restaurant if you could view pictures of other birthday parties there?
I've been asked by many people to see pictures of our baby's new room. Because I can't post these photos on the supplier sites from which I bought the items, I'll settle for posting them here. Enjoy the photos of baby Brady's new room, below.
Add This to Your To-Do List
Give people an opportunity to share photos and stories about your business, and do it on your own website. There are many great Facebook, Picassa, and Flickr plug-ins for websites that make it easy for customers to post their photos to your site. Give customers the opportunity to engage with your brand after their purchase and they'll be more likely to return to your business for their next purchase.
There's never a lack of ideas.
Even though I posted pictures of Brady's room on third-party site www.projectnursery.com, I still believe that these photos would best serve the stores in which I bought them if they appeared on their websites.