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Showing posts from December, 2009

Facebook’s Holiday Gift

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A Present in a Tube
We received a gift from Facebook at work last week because we regularly advertise on Facebook. The gift came in a poster tube and had a cool "Open Here -- From your friends at Facebook" stamp on one end (see photo). Inside the tube were the following items:A really cool 19" x 19" letter-pressed poster that looks like a great graphic print, but when you look closely, there are words like "connect," "friend," and "since 2004" all over it. We're going to frame it and hang it.

A letter-pressed postcard that can be used to spread the joy of Facebook.

A cardboard coin with a big "$75" on it that says, "From your friends at Facebook -- for the public school of your choice" (see photo). This was definitely the coolest part of the gift.The Gift that Keeps on Giving
The $75 coin that we received is redeemable at www.donorschoose.org. Donors Choose is an amazing website where classrooms of students from aro…

Valparaiso University Starts Marketing at Birth

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An Idea is Born
When recent mothers who are alumnae of Valparaiso University write into their alma mater's alumni magazine to inform their classmates about their newly-born children, the university sends the recent mothers onesies that feature the Valpo logo.

Marketers are always trying to get their name brands in front of people as early into their lives as possible. There's nothing earlier than birth -- or is there?

Baby on BoardIn addition to sending onesies to newborns, what if Valpo sent expecting mothers a t-shirt that said, "Future Valpo Alum on Board." Now that's as early as marketing gets in a child's life. It's also fun and memorable, and expecting moms would show off their t-shirts just like they show off their onesies. The alumni magazine would get more alumni updates, which would in turn give Valpo's development office more chances to solicit donations from the school's alumni. Everybody wins!

Add This to Your To-Do ListHow early can you …