Posts

Showing posts from November, 2009

The Future of Marketing: The Gap Meets Facebook

Image
Imagine This
You see an ad for Old Navy, Gap, or Banana Republic that tells you if you become a fan of theirs on Facebook, you'll receive 10% off of every order you ever make at any of the three stores for the rest of your life. The catch? To get the discount, you have to tell the store the email address that you use to log into Facebook every time you purchase a product, whether that's in the store and online.

In exchange for being a fan of one of the above-mentioned stores, you get a tab on your Facebook profile that only you can see. It includes clothing recommendations for you from Old Navy, Gap, and/or Banana Republic, and the recommendations are constantly updating based on the season and your previous purchases. You can even buy clothing right from the Facebook tab and receive your discount. Once in a while the special tab even includes discounts on items that you might like.

So, would you sign up for a service like this? I sure would. And I'd tell all of my friends ab…

The Magical World of Disney Digital Printing

Image
X Marks the Spot
My co-worker recently went to Disney World. Before she left, she was able to log onto www.disneyworld.com and view detailed maps of all of Disney's theme parks. She was able to choose which attractions within each park were most appealing to her and then Disney's website built her a customized map based on her selections. After entering in some basic contact information, Disney mailed her complimentary custom maps (see the image on the right), which included:Her name at the top of the map, "The McMillan Family Guide to the Magic Kingdom"A list of the attractions that she said were most interestingRecommended attractions based on her selectionsStickers to put on the map in order to identify her resort and additional appealing attractionsThe maps are beautiful and my co-worker's children, ages 5 and 3, loved them. The maps got her kids really excited to go to Disney and gave them a way to imagine what their experience at Disney would be like.

Beauty …