Never a Lack of Ideas

For the tenth year in a row, I created a quiz immediately after the Super Bowl about the Big Game’s ads. As is the case every year, many brands invested in celebrity endorsements. Can you match these celebrities with the brands they endorsed during Super Bowl LVI?  Take the quiz and leave your score in the comments, below.  testmoz.com/11578376

Another Super Bowl, another year in which a ton of celebrities appeared in big game ads. In what has become a Scarpino family tradition (the kids even get involved now!), I made a Super Bowl ad quiz. Can you match these celebrities with the brands they endorsed during the Super Bowl?  Take the quiz and leave your score in the comments, below.  testmoz.com/8048988

Have you ever wondered why we eat turkey on Thanksgiving? The answer is not so simple! Ben Franklin, Abraham Lincoln, Charles Dickens, and many others helped make turkey the star of Thanksgiving dinner.  I’m thrilled to announce that I have written a children’s book called Why Do We Eat Turkey on Thanksgiving? And my grandmother, Marlene Turner, did the fabulous illustrations for it!  Back Story  Many years ago, Marlene Turner (my Grandmother) painted “Hurkey the Turkey" to serve as a Thanksgiving decoration. Little did she know how much her family would love the painting. In fact, I love it so much that I said I would write a book about Thanksgiving if Gram would illustrate it with drawings of Hurkey. At the age of 86, Turner drew the illustrations you see in the book to go along with my story.  No Kid Hungry  Grandma and I decided to donate all profits from sales of the book  — every cent! — to No Kid Hungry . This organization’s mission is to ensure that no child in America go

Once again, several brands spent a lot of money hiring celebrities to appear in their Super Bowl ads. Can you match these celebrities with the brands they endorsed during the Super Bowl?  Take the quiz and leave your score in the comments, below.  TAKE THE QUIZ

The Big Game was last week. A lot of advertisers spent a lot of money to sell their products. Do you remember any of their ads? I kept track of each ad that ran and recorded any celebrity product endorsers. Can you match the celebrity with the ad in which he or she appeared? Take the quiz and leave your score in the comments. 51 weeks until the next Super Bowl! TAKE THE QUIZ There’s never a lack of ideas.

When it comes to Super Bowl ads, I’m like a kid on Christmas morning — I look forward to them every year. I’ve blogged about them five years in a row . But the real Super Bowl of Marketing isn’t until 2020, and I’m even more excited about it than the Big Game. The US Census is the single most important event in the field of Marketing, but it only happens every ten years. Luckily for us, it happens again in 2020. History The Census is required by Article I, Section 2 of the Constitution. The data collected determine the number of seats each state has in the U.S. House of Representatives. For Marketers, the Census is our chance to look at demographic trends without needing to use a sample of data. In other words, census data are the single source of truth — no sample set required! As Secretary of State in 1790, Thomas Jefferson oversaw the first Census. James Madison wrote five of the six questions it asked. That’s when the population of the US hadn’t reached 4 million people ye