I've explained our marketing strategy to reps from all types of companies.In making those decisions, it always came down to one question: to whose wagon will I hitch my star?
I've weighed the pros and cons of their proposed solutions.
And I've selected the best ones.
In other words: On what solution do I have enough faith to stake my reputation and my company's reputation?
If you're a marketing solutions provider, I hope you're trying to answer that last question.
There's never a lack of ideas.