Tuesday, July 8, 2014

The Perfect Invite to Harry Potter – Diagon Alley

Can't see the video? Click here.
See more photos here

Today is opening day at Universal Studio's new theme park, The Wizarding World of Harry Potter – Diagon Alley. I don't understand why this isn't a national holiday! While I'm sad I'm not there today, I know I'll get there soon. And I'm still coming off the high of doing this just a few months ago.

To promote the opening of the new park, Universal invited members of the media to an exclusive preview event a few weeks ago. A friend of mine scored an invite and she was kind enough to give me the invitation she received. Check it out in the video and photos. My friend was sad she couldn't make the event (and so was I!), but at least we have the cool invitation to drool over.

Add This To Your To-Do List
Grand opening events are huge for generating word of mouth and PR. If you're going to have an event like this, go big. This invitation is the perfect example of getting the details perfect. Everything is just right, down to the heavy bar of "gold" from Gringotts.

There's Never a Lack of Ideas

PS Special thanks to Becky Thalmann for giving me the invitation.