Content, Content, Everywhere
Great marketers know that one key to building lasting customer relationships is providing them with compelling content on a regular basis. Fresh, unique content will keep your company on the top of customers' minds. And with the proliferation of blogs and other derivations like Tumblr and Instagram, there has never been a better time for marketers to find and partner with amazing content creators.
I thought it would be fun to write about some of my favorite online content producers in a three-part series. I'll even brainstorm some ideas on the types of marketers that could partner with these three content creators to provide value to their customers. Let's begin...
Amanda Blake: Postcard Queen
Amanda Blake is a fantastic artist who happens to love handmade cards. In fact, she's always created her own cards -- store-bought ones just don't cut it for her. And she loves the excitement that comes with receiving a postcard in the mail. (So do I!) Every day for a year, she hand-drew a postcard, scanned it into her computer, and posted the image of her postcard on her blog.
Anyone reading Amanda's blog can request a postcard from her for free. All that she asks is that the recipient send her a postcard in return. I have had the pleasure of receiving two cards from Amanda. Her most recent one sits on my desk at work. Amanda has sent postcards to people around the world.
Amanda's work is incredible. Just think of all the businesses that could sponsor her work and bring her art into the email inboxes of millions and the front pages of their websites daily:
Add This to Your To-Do List
If you want to keep customers coming back to your website or store on a regular basis, consider partnering with a content creator like Amanda. Do a few Google searches for the type of content you'd like to sponsor and you're sure to find a talented creator like Amanda out there. Then, contact the creator and see if she would be interested in partnering with your business.
There's never a lack of ideas.
PS Special thanks to Amanda Blake for providing readers like me with such amazing experiences!