Thursday, July 19, 2012

When the Ducks Go Marching In




Quack Attack
Peabody Hotels around the country have an awesome tradition: every day, each hotel features a duck parade in which a group of ducks waddle down a red carpet and into an indoor fountain, where they stay throughout the day. At the end of the day, the ducks waddle back across the red carpet and into their nighttime quarters. A Duck Master leads the ducks both ways. Crowds always gather to watch the parade and kids love it. My lovely wife recently witnessed the Peabody Duck March, as it's officially called, at the Orlando Peabody Hotel and shot the short video above.


Duck, Duck, Goose
The Duck March is a great example of a brand doing something fun and quirky over and over — so much, so, that the hotel is known for this tradition. It provides guests with something to tell their friends and if you look on YouTube you'll see hundreds of videos of it. The Internet didn't exist when the folks at the Peabody Memphis Hotel dreamed up the Duck March, but now it helps spread their message of family fun with prestige (after all, the Duck Master wears a nice suit).


Add This To Your To-Do List
What fun and quirky thing does your brand do well? Perry's Deli holds daily contests in which it awards free stale pastries to customers who answer trivia questions correctly. South Park Studios has several hilarious "pages not found" on their website. Brands need to have a genuine personality — nothing forced — and quirky traditions help define that personality. Make it genuine and make it fun. That's the key to get people talking about your brand.

There's Never a Lack of Ideas


A special thanks to my wonderful wife Monica, who routinely goes along with my sometimes silly requests in order for me to write posts for this blog.

Monday, July 16, 2012

Naperville Sun Blog Log: Never a Lack of Ideas

My blog was featured in our local newspaper's Blog Log this month. I'd like to thank Jasmine Young for writing an excellent article and representing my blog well. Here's an excerpt of the article and a link to the entire story:

Blog Log: Never a Lack of Ideas, by Nicholas Scarpino
by Jasmine Young For The Sun | June 27, 2012


Since college, Nicholas Scarpino, 30, always had a passion for marketing. Now as a Senior Account Planner at Google's Chicago office, he constantly has a flurry of marketing ideas flooding his brain.

Three years ago, Scarpino decided to begin his blog "Never a Lack of Ideas" to pin down his thoughts.

"Blogging is a creative outlet for all the marketing ideas I have in my head that I can't directly apply to my job," Scarpino said.

"I blog about any really cool marketing strategies that I already see in existence ... and I also write about ideas that I came up with on my own."

Scarpino's most popular posts have been a three-part series about ways to land marketing internships.

In the series, Scarpino explains how to sell yourself for the job, use Facebook ads and write an "amazing" cover letter.

Continue reading the article. 

There's never a lack of ideas.